BUILD

BUILD - THE SIMPLE, 5-STEP SYSTEM THAT TAKES MARKETING FROM FLUFF TO FINANCIALLY FRUITFUL

BUILD stands for Brand, Understand, Intend, Launch and Deliver.
 
Marketing can feel like a daunting area for a small business, and the risk of making the wrong choices can be expensive.
 
On this site you’ll find webinars, masterclasses, blog posts, challenges, and courses to help you BUILD your marketing.

What is this BUILD marketing approach?

 

It’s the 5 steps of practical, tactical marketing that will help you scale your business without scaling your workload or your stress levels.

 

Most small businesses have weaknesses in one or more of these five marketing steps, but as soon as you know what you need to tackle and how, the marketing machine in your business will start purring again.

 

All the BUILD resources, courses and inspiration are the direct results of successful work I’ve done with clients for the last 15 years.

BRAND

Brand is more than your visuals; it’s your voice, your personality, your purpose and your mission. Basically, it’s all about you.

BRAND resources

UNDERSTAND

Understand is all about your lovely customers. Your research, your segmentation and your value proposition for them.

UNDERSTAND resources

INTEND

What are your financial and non-financial metrics? How do you set your marketing budget? Can you create demand? This is Intend.

INTEND resources

LAUNCH

All marketing campaigns and activities have to Launch, and this is how you reach, engage, interact and pitch to your prospects.

LAUNCH resources

DELIVER

How do you Deliver for your customers? Do you co-create solutions? Is your customer service and added value creating advocates?

DELIVER resources